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来源:投影时代 更新日期:2020-03-12 作者:萧萧

    ruguoshuoguoqu5niande“jishuweiwang”,rangxiaojianjuledxianshijinru“zhenzhengguimo”shidai;neimeweilaidexiaojianjuledxianshibiranjinru“changjingweiwang”dexinshidai——zheishi2020niankainian,xingyerenshiduixiaojianjuledchanyefazhandehexinpanduan。

    场景为王首先是“客户价值”转换

    2yuefen,xiaojianjuledxianshidelingjunpinpaizhiyi,zhoumingxianghubeishengwuhanshishoupijuanzengyipixianshishebei:gongji11taozhouming65cunzhihuihuiyipingban。dui!nimeiyoukancuo,bushi“leddaping”ershi“yejingjiaohupingban”!

小间距LED产业的2.0:场景为王

    “henduoyejingshangxianchangshang、touyingshangxianchangshang,birumingji、suoni、aotumadengdeng,douyouxiaojianjuledpingchanpintuichu——ruguowomenxiaojianjuledpingqiye‘gushouyimusanfendi’,bujinshikehuqudaoziyuandelangfei、yebuliyu‘qudaohuoban’deliyi,gengbuliyushijianchangjingdejishuwanshanxing!”yexu,zheizhongxiangfajiushi“liyadeshougoupingda”de“tuozhanguojishichang”zhiwaidediergeliyou。

    muqian,xiaojianjuledxianshipinghexindeyingyongchangjingzai“zhihuikongzhizhongxindaping”、“daxinghuiyichangguandexianshi”dengchangjingzhong。zheixieyingyongchangjingwuyiliwaidexuyao“huiyijiaohuxianshishebei”。erjiaohushiyejingpingbanzhengzaichengweichengzhangzuixunsudehuiyishijiaohushebeizhiyi:xiaojianjuleddapingqiye,weikehutigong“huiyishijiejuefangan”,bunengzhitigongdaping、butigong“jiaohuxiaoping”。

    suoyi,“zhihuihuiyipingban”bujinjinshi“duliyingyongchanpin”,yeshi“henduochangjingdepeitaoyingyongchanpin”——xiaojianjuledpingqiyechengwei“fanganshang”,biranxuyao“shebeipeitao”。congyigequanmiandezhihuixianshiyingyongchangjingchufa,wulunshijichangdaping、ditiedaping、huiyidaping,haishiqitachangjing,xiaojianjuledqiyedoumeiyouliyou“zhizuoyizhongjishuchanpin”。

    “kehujiazhi、shichangxuqiu、jingzhengduishoudedongzuodeng,douyaoqiuxiaojianjuledpingqiyedejingzhenglicong‘jishuchanpin’yitiaoxian,xiang‘xianshigongneng’zhenggemian‘shengji’。”congxiandaomian,xiaojianjuledqiyedejishujuxianxingbiranbeitupo、shichangjuxianxingyehuibeitupo。gongchengxianshishichangde“jishuluxianhunzhan”bukebimian。

    Mini-led“锦上添花”还是“新供给”

    xiaojianjuledqiyeshouli“zui”kehuandeyizhangpai,ziranshimini-ledxianshipingjishu。zheiyijishuyebeichengwei“weilaigongchengxianshi”zhiwang:suiranduanqi,zheizhongjishuhaimianlinyixiechengbenwentideyali。

    yifangmian,2019nianyeneizhizaochup0.38jianjudemini-ledchanpin。zheigejianjunenggouzai75yingcunpingmushangshixian4kxianshi。yexuzheiheyejingxianshichanpinbuzaitongyijingzhengshuiping,bijingdachicunyejingyijingxiang8kqianjin。danshi,zai150yingcunchanpinshangshixianmingliangde8kxianshi,zheikeshiciqian“renhexianshijishu”dounanyishixiandexingaodu。

    lingyifangmian,gongchengxianshixingyehuoduohuoshaomianlinyixie“yingyongpingjing”。zuidianxingdeyouliangge,chaogaoqingshipinshidai,8kdianyingpingmuzenmeban?muqian,zhanjudianyingpingmushichang100niandetouyingjishu,haimeiyoujichu“wanbei”defangan。diergeshi,yuelaiyueduodeshiwaigaoqingxianshi,tebieshijinjuli、zhongxiachicunxianshixuqiuzaizhihuishehuishidaibukebimian。erciqiandesuoyouxianshijishu,yaome“liangdubugou”、yaome“fenbianlv”bugou。……jiejuezheixiewenti,mini-ledxianshizhishaojishushangdounengmanzu。

小间距LED产业的2.0:场景为王

    suoyi,mini-ledduiyuxiaojianjuledqiyeeryan“bushijiyouchanpinyingyongdegenggaobiaozhun”,ergenghuishi“xindechangjinglingyudetupo”、gongchengxianshishichangde“xingongji”。danshi,houzhebiranyiweizhechanpinjishuhechengbentupozhiwai,xiaojianjuledqiyehaiyaozai“changjingshangtupo”。zheijiuyushangwentidaodexiaojianjuledqiyeshengchan“yejingpingban”chanpin“yiqutonggong”。

    shijishang,dangtouyingjijutousuonizhanshitadeshangyongyejingxianshiqi、xiaojianjuledheicaijingdengchanpindeshihou,renhejingzhengzhedoubuyinggailijie“suonidebutongchanpinjiushibutongdejishueryi”;ergengyinglijiezheixiewanquanbutongdejishushi“chayihua”xuqiu、zhihuishehuishidaiwusuobuzaidexianshi“texing”jiejuefangandeyibufen。

    qitaxianshijishumenleiqiyenengzuode“duoyuanhua”:jishuduoyuanhua、chanpinduoyuanhua、changjingduoyuan、jiejuefanganduoyuanhua,buyinggaishixiaojianjuledqiyedejinqu——jibianbukaolvgengduodexianshijishumenlei,zhishaomini-ledjishuzishenjiubaohanle“gengweiduoyuanyingyong”dexiaojianjuledchanye2.0dezhanlvexuanze。

    更高层次的发展,必然不能“留级竞争”

    2019nianxiaojianjuledxingyejixubaochizhongdengsududeshichangzengfu——yibanguilvxia,zhongdengsuduzengfu,sanchengdezengliang,yeshi“jihaodechengji”。danshi,zheiyinianhenduoxiaojianjuledqiyequeganjuedaogengduodeyali:youqishijingyinglirunjuranjinruxiahuatongdao。zengshoubuzenglidedanyouzaichixufajiao。

    yifangmian,xiaojianjuledshichangdehuoliqingkuangyushangxiayoudeliandongjinmixiangguan。shangyouchanyedejiagexiajiang,daozhizhongduanshichangjiagewufabaochi,zheiyumini-ledyanfa、xinshichangtuozhandengchengbenzenglianggongzhen,daozhixingyelirunshuipingchuxianxiahuaqushi。

    lingyifangmian,xiaojianjuledxingyejinruyigekongqiande“jishukuosanqi”。baokuozuixindemini-ledjishu,gaoduanshichangdep1.2jianju、cobchanpinjishudengdouzaikuosan。gengbuyongshuoshichangliangnengzhanbigengdadep1.5——p2.5chanpinyijingbaicaihua:bujinshigengduodeledxianshiqiyenenggoutigonggenggaobiaozhundeleddapingchanpin;gengduodeqitaxianshimenleiqiyeyezaichazuzheiyishichang。zheizhonggongjizengjia,birandaozhijingzhenggejuzhuanbian。yibufenqiyezhudongdefadongjiagezhan,shenzhishiyilaijiagezhanchengweishichangchangtai。

小间距LED产业的2.0:场景为王

    “shituchuzhongwei、haishizaijiyoushuipingshangyingtouduipeng——zheishibaizaixiaojianjuleddapingqiyetoubuchangshangmianqiandelinghunkaowen。”gengduodepinpaixianranbuyuanyi“liuji”,zuogudingcengcishangdedijijingzheng。zhanlveshengji、shichangshengjichengweibiranxuanze。zheiyejiuyaoqiugengduodetoubuxiaojianjuledpinpai、lingtouyangmen“nachuxindezhanlve”。

    liru,liyadezao2019niantuichuzhanxindemini-ledxiaojianjuledzhinengdianshizipinpai,jiushikanzhonglechaogaoduanjiayongdaping、bieshuyingyuanshichangdechengzhangkeneng。zheizhongtupojuyou“jishu、qudao、pinpai、chanpin”dengdengquanfangweixingde“chaoyue”。shidaduoshuxiaojianjuledqiye“lishishangweiyoudedakuayue”——qizhanlveguangduyushendudetupo,yuanyuandayucongdajianjuledping,jinruxiaojianjuledshichangdelishibianhua。

    “womenbixudakaishiye、dapochuantongbianjie——womenbudachuqu,bierenhuidajinlai。”xingyerenshizhichu,kangjiadouzaigaodiaobujumini-leddapingchanpin、sananguangdianyutcllianhegongguanmicro ledxianshijishudengdengdexingyekuosanxingbuju,ledpingneibudejishukuosanhejiagezhanyouciqibifu,mouzhongyiyishangchuantongledpingtoubupinpaizai“zuijiayinglihechengzhangqi”dexiaojianjuledxingyejibenmianzhiwai,mianlindeshi“gongchengxianshi”zheigegengdaxingyefanchouneide“qianyoulanghouyouhu”。zhudongzhuiqiuqiyezhanlveshengji、zaigenggaocengcishangjingzheng,shi“birandexuanze”,yeshi“yalixiadebeipo”xuanze。

    同而不同的未来小间距LED产业2.0

    “xiaojianjuledshichangshiyigedulichanyema?”zheigewenticongyikaishijiuzhiyouyige“foudingdaan”。liru,dlppinjiedelingjunqiye,weichuangzuizaorangcobxiaojianjujishuzaizhihuikongzhizhongxinshichangzhagen。zheijiushuoming,xiaojianjuledxingyedeweilaishi“yingyongzhudaojishuchanpinjingzheng”,erfei“jishuchanpinjingzhengzhudaoyingyong”。

    chengran,weilaidexiaojianjuledchanyefazhandexinjieduan,yiranlibukai“jishushengji”zheitiao“guoqu5nianchanyetupo”dezhuxian。yimini-ledweihexindexianshijishu,yizhinenghekeshihuaweihexindeyingyongjishu,huichengweiqiye“yingyongshijian”deshuanglun。danshi,zheibugaibian“yingyongchangjing”zaizheigexingyelidezhongxinxing、jichuxing、zhihuibangxingdeyiyi。

小间距LED产业的2.0:场景为王

    erqiezaicijichushang,xiaojianjuledxingyedeguangkuoshiye“bixujuyoutupoxing”。liru,tclhuaxingbiaoshi,gongsiyongyoudeg10.5chanxian,youliyushengchanchaodachicunmini led on glasschanpin。bolijibanshangdemini-ledzheizhongxinjishu,shangweichenggong。danshi,xiaojianjuledqiyequebunengwanquanduici“buzuoweiweixiekan”。

    “mini-ledconglaibushikeyiziwohuadingbianjiedechanye;xiaojianjuledyebushi!”yinci,bushi“yaobuyaotupobianjie”dewenti,ershi“zaizhenggegongchengxianshijingzhengzhong”,“mouyigepinpaidediwei”ruheziwodingyidewenti(benlaixiaojianjuledbankuaijiumeiyounanyiyuyuedebianjie):zheijiushixiaojianjuledxianshishichang2.0bixuyaohuidadewenti——zaiciqiande5nian,shichangkeyikao“chuqichengzhangxing”degaosuduyujishuqudongweizhu,shixianduizhuanyexiaojianjuledpinpaide“shichangbilei”baohu。zhihoude5nian,zheizhongbaohuyijingbuhuizaichengli。

    suoyi,xiaojianjuledqiyedexuanzeshizhongdamingti:1.zonghexianshijishuhechanpinfuwushang、2.zhuanzhumouyixifendechanpinleixing,weiqudaohejichengtixipeitaodechangshang、3.yuqitagongchengxianshijutoulianhe,baokuohezihezuo、shougou、lianmengdengduozhongxingshide“gongjitixizhenghe”。dengdengxuanze,benzhishizhenggegongchengxianshichanye、shenzhishizhenggexianshichanyede“shiqing”。zheijianshidefanchouyuanyuanchaoguo“xiaojianjuled”chuantongqiyequnzu。

    yifangmian,xiaojianjuledchanpin“jishushengjibubian”;lingyifangmian,xiaojianjuledqiye,bujin“xiaojianjuledjishuyaoqiang、yingyongyaotupo”,“gengduodeqitaxianshijishumenlei、yingyongjishu、ruanyingjiantixi,yexuyaotupo”。zheijishixiaojianjuledqiyede2.0hexintujingdeguanjiandianzhiyi。

    “内外”一起,小间距LED供给的新阶段

    “tanlunxiaojianjuledchanpindeweilai,budengyutanlunxiaojianjuledqiyedeweilai!”weishenmeni?yinwei,feichuantongxiaojianjuledchanpinqiyede“xinrujuzhe”yuelaiyueduo。

    caidianqiye、yejingmianbanqiye、bandaotiqiye、gongchengxianshidejichengshang、qitaleixianshijishugongchengxianshiqiyedengdeng,douzaijinru“xiaojianjuled”chanpinshichang。chanpinhejishudekuosan,chaoguoledxianshidechuantongfanwei,zaizhenggexianshichanyeneibukuosan,zheizhongqushiyijingxingcheng。xiaojianjuledchanpindejingzheng,zaichuantongxiaojianjuledqiyehexinxingshentouzhezhijianyijingzhankai。

    “shichangzengfusuirangao,danshiganbushangcanyuzhedezengfu。”xingyerenshizhichu,xiaojianjuledchanyede2.0shidai,zheizhongwaibugejudebianhua,xianranyaobichuantongchangshangdeneibugejubianhua“gengweizhongyao”。suoyi,zheishixinjishude2.0、shixinyingyongchangjinghefangshide2.0、yeshixinjingzhengduishoude2.0。

    zongshangsuoshu,2020nianxiaojianjuledchanyeyijingjinruyigejueranbutongdezhanxinlishishiqi。zaixindelichengbeishang,changshangmen“wulunbeijingruhe、shenzhineixiemeiyouxiaojianjuledchanpindegongchengxianshiqiye”doubeixieguoqizhong。zheizhongdabianqiandeshidaigejushizaojiugengduohonghonglieliedejutou,haishihuicuishenggengduodaoxiadechuangxinzhe,womenshimuyidai。

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