五张牌斗牛技巧口诀

【导语】1月份消费电子已经是低谷,2月份将是低谷的低谷——例如,一些手机品牌,一月份销量同比下滑接近50%。作为消费电子的另一个大件,彩电也不例外,1月份近2成、2月份可能近4成的下滑,让市场寒意直达“南北极”。但是,大屏君也注意到一些“不同寻常”的信号。例如,1月份海信社交电视增长了200%以上,1月份5G手机也处于消费爆点之上。甚至,2月份新登录科创板的“石头科技”(扫地机)创出科创板最高股价……
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今天的阳光探码图彩民乐

更新日期:2020-02-27 作者:那山那水
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第130期

    1yuefenxiaofeidianziyijingshidigu,2yuefenjiangshidigudedigu——liru,yixieshoujipinpai,yiyuefenxiaoliangtongbixiahuajiejin50%。zuoweixiaofeidianzidelingyigedajian,caidianyebuliwai,1yuefenjin2cheng、2yuefenkenengjin4chengdexiahua,rangshichanghanyizhida“nanbeiji”。

    danshi,dapingjunyezhuyidaoyixie“butongxunchang”dexinhao。liru,1yuefenhaixinshejiaodianshizengzhangle200%yishang,1yuefen5gshoujiyechuyuxiaofeibaodianzhishang。shenzhi,2yuefenxindenglukechuangbande“shitoukeji”(saodiji)chuangchukechuangbanzuigaogujia……

    duici,dapingjunrenwei,“diededaduoshushimeishamaidiandechuantongchanpin,zhenzhengdaibiaoxiaofeishengjichaoliudechuangxinpin,wulunheshihedidouhui‘huo’——dabaicovid-19jingjiyingxiangdeyidingshi‘chuangxin’!”

    社交电视终于站在“C”位

    dianshishibushixuyaoshejiaogongneng?zheigelinghunwentizai2003nianqianhou,haixintuichuneizhipcdedianshijishijiuyijingchuxian。2008nianqianhou,shipinhuiyichanyexingqi“wangzhen”fengchao,dapinggaoqingxianshiqiyushipinhuiyixitonggouchenggaoqingxi“shejiao”tiyanchengweizhuanyeshichangdexinchong。2010nianhaixinlvxiantuichu“zhinengdianshi”:daolishangyuzhinengshoujicaiyongxiangsiarm-socluxiandezhinengdianshi,yinggaichengwei“zhinengshoujineiyangdeshejiaochanpin”,danshi……

社交电视爆火?彩电的变革远不止于此

    20niannuli,shejiaodianshizhenzhengzhandaocaidianwutaidecwei,queshizaizheigeyiqingzhixiadechunjiehou“zaixianjiaoyu”dehuobaozhiji。dapingjunjuede,daobushi“zhai”zaijializhinengkandianshi,gaibianledianshijide“jiatingdiwei”、rangcaidianbuduanliushideguanzhonghuilaile。ershiyujiaoyudejieherangdaping,tebieshikeyishipintongxindedapingshejiaodianshi,youlezhanxinde“jiazhi”。

    guoqu10nian,caidianguanzhongliushiguoban!hexinyuanyinzaiyushoujiweidaibiaodegengduoyulefangshihepingtaidexingqi——shenzhi,jibiancaidiankaijiyeshizuoweishoujide“chuanping”fuyong,bingmeiyoutixiandulideziwojiazhi。erzaiyunbangong、wangluoketangxia,caidiandedapingmuzhanxianchu“xindeneirongchengzaijiazhi”——chuleyule,hainengxuexihegongzuo。

    jieheshejiaodianshijishu,caidianbenshenjuyoushexiangtou、maikefeng,juyoujiqishijue、jiqitingjue,kemanzugenghaode“gongnengjicheng”tiyan,tigonggengda、gengshushi、gengqingxide“shejiaochenjingan”:zheibujinjinshidecaidianzheigeyingjianyudaoyizhongxinyingyong,huozhexinneirong,ershicaidiande“shengtaitixi”fashenglezhibian。

    yongshengtaizhibianyuyiqingteshuxuqiudejiehe,laijieshiweihejintiandeshejiaodianshizhanjucwei,erciqian20niandenulishizhongmeiyourang“dianshichengweishejiao”zhujiao,gengnengkexuedekehuacaidiande“weilaichuangxin”zhilu。

    必须有“生态”的创新思维

    “shinianzhinengdianshizhilu,quebingbuchenggong”!dapingjunhenrenkexingyeneiyigelaoqianbeide“zheiyipanduan”:tashuo,zhinengdianshigengduodejiushijiangwangshangneirongbandaodianshishang,jiuxiangzengjialeyige“xinhaojiekou”yiyang;zheiheiptv、ottjidinghezuodegongzuomeishaqubie。

    yinci,caidianqiyecaiquzhuiqiu“kaijiguanggao”zheizhonglingleide、zaoyuqianrenmawanrentuoqide“lirunchuangxin”。yinweizhinengjishuzengjialecaidianchengben,quemeiyoudailaishichangjiazhishouyi——baokuoyingyongjiazhihechanpinyijia。hezhinengshoujiduibi,zhinengshoujishangchuangzaoleweixin、yidongzhifu、duanshipindengzhanxinyingyong,erzhinengdianshi10nianfazhanjihuhaishikan“shipin”,zhibuguozengjialeyigewangluoshipinjuleieryi。

    “pingjiazhinengyufoudebiaozhunshi‘yingyong’,erbushiyingjianshishenme。”yongzheiyangdesilukan,hendachengdushangzhinengdianshishiniandelushi“baizoule”——yinweijibianshikanwangluoneirong,yeshiotthezihezhinengiptvhezizhanju“zhuli”diwei。

    duiyuyishangzheizhongguandian,henduorenziranyaowen“weishenme”!zaidapingjunkanlai,zheigedaanyehenjiandan:ruguodianshijidezhuyaogongnengyiranshihuamianxianshiheshengyinbochu,zaiqizhishangzengjiazhinengjishu,yewufachuangzaoxinde“tiyan”。huozheshuo,dianshijibixuyou“gengduodeyingjiangongneng”tigongyingyongchuangxindekongjian。

    shejiaodianshidechenggong,jiuzaiyuyinruleshexiangtou、maikefenglianggexingongnengyingjian(zhinengshouji、pczaozaiersanshinianqianjiuyoudegongneng),rangchanpinyingyongkeyichuangxin。yejiushi“yingjianshengtaidejiansheshiruanjiangongnengshengtaidejichu”,meiyouyingjiandechuangxin,ruanjianzijishi“zhuanbuqilaide”。zheibu,aoweizixundeshujuxianshi,1yuefenguoneishejiaodianshixiaoliangzengzhangchaoguo100%,qizhonglongtouhaixinzengfugaoda200%yishang。

    erqie,zheigeshujubingbuzhunque:yinweiyixiediquchanpinduanlehuo。shijishichangxuqiuyaobizheixieshujubiaoxiandegenggao。“xiaofeizhekudianshichuangxinjiuyi”。beiyazhidecaidianxiaofeireqing,henkenengjiezhushejiaodianshichuangxinzhongxinjifachulai。youqishiyiqinghou,yilunyunbangong、wangluoketangdedaidong,gengshi“jinshangtianhua”。

    让电视机真正成为“融媒体、富媒体”中心

    tancaidianshichangdechuangxin,youqishizaicaidianshouzhongdaliangliushizhixiadechuangxin,jiubixujuyou“zhanlveshangdetiaoyue”——ruguojinshizhanshushangdexiaodaxiaonao,neijiubulecaidianshichang。

    yinci,“caidian、dianshiji,weilaihuishishenme”jiuchengleyigebixuxianmingquedewenti。zheiyidianshang,caidianyegongshifeichangmingquede、feichangzaodedachengle。jizhengduojiatingzhinengzhongxindediwei。danshi,duici,dapingjunqueyouxiexindekanfa:zheigejiatingzhinengzhongxindedabinghaoshihao,danshitaida、taiyuan:caidianxuyaochuangxinmubiaodezhanlvetiaoyue,danshibuneng“haogaowuyuan”。

    faner,yishejiaodianshiweichuangkou、yigengweichengshudedandudebaokuanyingyongdaidongxingye“yibubudeqianjin”geng“rongyishijian”。tongshi,dapingjunrenwei,caidianshifouchengweijiatingzhinengzhongxin,douraobuguocaidianxianchengwei“fumeiti、rongmeiti”zhongxinzheigemingti。ruguolianzheigejieduanxingmubiaodoudabucheng,shenmewulianwangzhinengzhongxin,neijiugengmeiyou“xi”。suoyi,duanqinei,caidianchanyedechuangxingengduojizhongzai“rongmeiti、fumeiti”zhongxinshang,jiangshi“gengweishiji”deluxiantu。

    “chuantongguangdianneirong、wangluoneirong、yidongduanneirong、zhiboneirong、shejiaoneirong、zhinengshebeideshujuneirong……”dengdeng,zhenghezheixiequanfangweide“meitineirong”,zheishicaidianchuangxinyanxiaderenwu。yeshishichangjibenkejian,jishubijiaochengshu、shengtaibijiaowanshandechuangxinfangxiang:liru,zuixindeshejiaodianshi,benzhiyoudianxiangdapingxianshi、yinxiang、zhinengyinxiang、iptvheotthezi、jiqishijue、jiqitingjue、yunyingyongzhongduandengdenggongnengde“dazuhe”——zhinengdianshiyaozuo“xxzhongxin”,shouxianjiushiyao“dazhengheyifan”。dianshitaihebaozhimeitidouzaigao“rongmeiti”,caidianhaizhidingzhe“shipinxinshang”nengyouqiantuma?

    suoyi,yiqingzhixiashejiaodianshiderexiao,bujinquelileyigexindebaokuanpinlei,gengshidaijicaidianchuangxinzhanxindesiwei。jizuo“rongmeiti、fumeitizhongxinhepingtai”,xianjiangyijingchengshudegongnengheyingyongzaizheigezhinengpingtaishang“zhenghe”。zuohaole“zhenghe”zheiyibu,weilaicainengquzhengqu“wulianwangjiatingzhinengzhongxin”dediwei。gengbukeqideshuofa,dapingjungengyuanyizheimeshuo:caidiana,nixianzhuishangzhinengshoujichuangxindebufa,zaitanzijidechaoyueba!

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